Thursday, 10 May 2018

Research Findings

I have found my research beneficial in encouraging myself to begin my experimentation process, for my primary research I intended to pursue three sets of in-depth research such as questionnaires and case studies. In doing this research I could fully understand what my target audience want, like and how apps similar to my concept succeed such as easy accessibility from being an app to which colour concepts and brief designs my target audience of 18-25 like, it should be accounted for that I will continue using focus groups to further the success or unsuccess of my logos and designs etc but to have a more developed understanding currently, is an improvement from my prior knowledge. From my primary research, I was able to discover important information such as that most of those who answered my survey, used iPhones and wanted me to design my app for the screen size of one, which is strong information to have, on top of this the name of the app has finally been decided! Snapthat was the name chosen by the 42 participants of my second survey and in knowing that they like the name gives me the confidence in knowing they will like other aspects of the app. As Snapthat has been decided as the name, I intend to follow up with a blog post about trade marketing the name, costs and if it is available, as this is something any brand or business creator needs to consider. Another great piece of the information I have taken from the primary research I have done is that the majority of participants both in my focus group and survey agreed that the apps overall 'look' is a very important aspect to take on board whilst creating my app. One piece of information that I have decided to disregard, however, is the fact that 19 participants (the overall majority), thought that Snapthats logo should be black and white, although I will create mock designs of black and white logos for my next focus group, I would like to focus more on my colour designs that will catch the eye of users in the app store and not fade into the background, I intend to do more research on this.

As for my secondary research, I wanted to focus on backing my knowledge more in terms of what is currently out in the app market, layouts and competitors. In doing this I hoped to boost my confidence in knowing what currently works for large and successful apps to what I what I needed to do in order to succeed. Overall, I think this was accomplished. I was able to discover multiple different pieces of information and some less useful ones such as when reading the book Gen Y Not, where the author clearly had a chip on his shoulder! Disregarding this, my article review really helped, it stated that 1. '1. 'Figure Out Which Networks Your Customers Use Most
2. Create A Presence On Those Networks & Be Active'                                                                        In knowing this information I can begin to create a marketing plan for my app. Other secondary research found be discovering that 71% of US 18-24-year-olds use Instagram, by using the information above I know I can create a presence on there. On top of this, I further researched into stats of those who use social media and discovered a key graph to my research which helped me further to understand the vast amount of users a long-standing platform such as Facebook has, such as Facebook having 1.5 billion daily users. Overall, I have found my secondary research good in terms of getting to know what the future of social media, which could be argued comes from the success of apps at the touch of a screen. It was also helped to understand which kinds of users use what and why they do it, such as the large boom in use of Facebook in the over 50s and the plumate in under 30s.




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