Progression blog on primary research

I feel like my primary research has been strong, the progression I have made has been the most informative in terms of what my target audience what from the app. Having made two questionnaires I feel like it was difficult to find my way and ask in-depth questions the first time around, however, my second survey has been the most successful thanks to the number of participants I had and getting the answers I really needed to push the next phase of my final project. Another key aspect I have found to be most beneficial was the focus group, getting that one to one experience with my target audience really helped me to understand why they're passions lie within social media for them to keep coming back for more, what makes them laugh and come back to use apps over and over, in doing a focus group in the social setting I did, it took away the sterile unease that can easily come with the territory of research. Understanding the psychological process behind can help me to create branding for an app that isn't a large corporation like Facebook, but run by passionate people like myself that believe that ethics and reaching communities of fashion lovers and buyers together go hand in hand. I have progressed within my primary research from only have a concept of an idea to have a fully fledged vision in my head, which has encouraged to go further with my project.

As this was only my primary research, I want to continue this in-depth look at my secondary research. No more surveys will be given out during my secondary research (thankfully I'm sure) but I want to look at important aspects such as competitors, layouts and marketing strategies. All important to forward with marketing 'Snapthat'.