To further my research into understanding what my target audience would like from my proposed app, I wanted to perform another survey to see what my target audience feel about some of my proposed developments such as the name and the apps compatibility with certain devices. As spoken about in my previous survey, I would like to reach more of my audience than previously. To resolve this situation I went out of my comfort zone and approached those I normally wouldn't, once they completed the survey and I then asked that it is passed on to someone else so that my filled in surveys would double, it soon became a game between my friends and I soon adding the numbers up with more replies building, gaining 42 replies, an incredible amount and much better than what I had found with my previous survey. It really improved my confidence because of my unconventional method worked! The survey itself was sort and sweet, getting straight to the point of what I needed to know due to this being the last piece of research I did before starting my experimentation, whilst having the time of those answering my survey I wanted to add in some questions about colour theme and general execution of how the app will be distinguished through important aspects such as logo.
To begin the survey I wanted to get to know which technological devices my audience use as part of their day to day lives. Out of those who answered, 39 said they had a mobile phone, the number 39 really surprised me as I would have thought it would be a lot higher if not all 42 participants who would have one. As my target audience is 18-25, we are the generation that has grown up with mobile phones being easily accessible and affordable for almost everyone, the only conclusion I can really think of other than genuinely not having a mobile phone is that they may have forgotten to select the option of it, which can happen. In asking this question to my participants I could understand which devises they themselves have and use, in knowing this information I know that the app should be aimed to be used by phones, as I would have hoped for design purposes.
Following on from this, I took the chance to know what software and phones my target audience use. In knowing this not only can I create the app to work with the most used of the main competitors of phone, but I can also ensure the mock is compatible with older models and software usable with whichever phone software I use. From the 42 people who answered my survey, a respectable 28 people had an IOS software-based phone (basically, an iPhone) and the rest had an android, by reasonable assumption it can be concluded that due to the majority of those answering my survey had iPhones, I will be designing my app for iPhone use through template etc. To confirm this further, I asked my target audience which type of phone I should design for and 30 agreed iPhone, which is really strange considering that some of the participants must have had android phones! but anyway, at least I can now confirm my app design will be for iPhone users.
Up until now, I have always envisioned the name for the app being known as 'Snapthat', to me, stepping out of the box as the creator but seeing myself as a user of the app, the name is snappy, direct and relevant to what the app does much like competitors such as Instagram and social media like Facebook. However, to secure this, I also wanted to confirm this with my target audience. Overall, they did (thankfully), 20 of the participants agreed that 'I think the name suits well' which means I will be making no changes to the name. Finally, the last steps in the questionnaire were based on my next steps in experiemenation, this will effect just how I design my work and by knowing what my target audience what, I can work with the information given to me to ensure that the logo and app will draw in the audience I can. As for the apps logo, 19 out of 42 said that they would prefer one single block image, which works well with how the app will sit in anyone's station. The other key piece of information I will take for the survey is that the colours of the logo, majority of voters said that black and white would work best, without the use of colour I would be concerned that the app won't stand out, however, I will work with this in my experimentation.
Overall, this survey was really beneficial to me. I forgot to ask how old the participants of this survey were during the physical questionnaire, something I wish I had done to get a full understanding of what age range wanted what, however, due to the sharing amongst friends I believe that it almost all of those who answered were in my target audience's age group. Another piece of information I wanted to add is that during the questionnaire, someone stated that they use a kindle as a technological device, I didn't add this in as an item to select as all but some E-readers do not carry cameras on them therefore I disregarded their use, much like I wish I had done to the selection of 'Apple Watch' as they really do not base a use to me or my app. As this is my final survey before my experimentation, I found it the most help when envisioning how my app will take form.
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