Digital Marketing Plan

Carrying on from my research, I want to create a digital marketing plan using the step by step information given to us during our presentation with google. In creating this marketing plan I hope to gather the information I need to decide on which marketing materials would benefit me and which ones I will need to design, too. The first step in creating a digital marketing plan is deciding the business goals and objectives, business goals can be aims which will make your business grow such as getting a larger returning customer based or to sell more products, for me, my current and only business goal would be making more people aware that Snapthat exists as a business as it is only a start-up brand, if I was to choose another business goal on top of this it would be to get found by more people via social media or other methods. As for my online objectives, other businesses may choose important aspects like increase Facebook page likes from customers or to increase website sales, for me, my online objectives with Snapthat is to increase online reach and awareness to ensure that the business has a strong startup. Now I have decided on my business goals and objectives, I need to consider my budget and resources, as this is a mock start-up company, I do not have or need a budget for anything as there is not anything I need to budget for such as a launch party or printed posters, if this was real so for me and Snapthat, it is all about considering what resources I have, such as my skill using Adobe or my knowledge about my target audience like and use. In knowing important information like this, I believe that I have strong enough resources to pursue marketing the app well. As spoken about before, I know my audience pretty well as I am in the age category of it, I aim to market Snapthat at 18-25-year-olds and so I know that my marketing should be in places that they could be confronted with it such as social media, on public transport or near over 16s education centers.

As for channels I will use, I have decided that I will continue with my idea or marketing Snapthat creating examples for social media and an advertisement for something like a tube poster. I plan to create adverts that are eye-catching but straight to the point as I assume there is going to be a lack of attention paid. Now that I have decided on this, the Google presentation stated that I must set SMARTER targets; Specific; I will create two different platform advertisements to market Snapthat at my target audience,  Measurable; by finishing both designs in time for my focus group, I can receive strong feedback on how to improve. Attainable; I believe this is attainable for me as it stretched my creative knowledge and shows progress from my first year to now. It is Relevant because it allows me to progress step by step in the marketing aspect of my launch campaign, by getting the Time correct and finishing my designs prior to my focus group, I will also find the time to make changes to the designs that I will need to. To Evaluate my progress, I will be able to see this through my experiments and progress I make from a first design to my final piece, if I need to Revise anything, I will make changes after my focus group.