How I will market and Mock design experimentation

Now I have progressed enough in confirming my marketing plan, I want to create mockup design ideas of my marketing ideas. The two marketing ideas I have come up with are; An sponsored Instagram post that you would find whilst scrolling down a feed, I have decided to do this and not suggest working with an 'influencer' because of my prior research project, which I summarised in my research. Having an advertisement on Instagram means that I can direct to the target audience I want without filtering it through those I am not targeting, thanks to the algorithm Instagram sets up for its advertisers. The second piece of marketing I would like to create is an advertisement for public transport, originally, I wanted to market this on a Tube, however, if I was to advertise on the side of a bus, say a uni city like Bath; It is more likely to reach the target audience I would like instead of having to push through tourism and businessmen etc. Here is an example piece you would see from both forms of advertising, both digital and traditional; I want to work with both advertising mediums for this project as although it could be argued that all of my advertising could be done through social media considering its success rates found in my research, it would be nice to get a variation in my design work.   


To begin my design work for my Instagram ad, I used the template from above to get my size guides correct.







                                                         

This the first design I created using my original screenshot of an advertisement on Instagram, I do genuinely like this design however it seems very ominous and not a very good advertisement, so I wanted to incorporate the design of my logo and the advertisement to make my branding seem consistent. After reflecting on this, I added in the triangle from my logo and things fitted together really well! Overall, this is my most favourite experimentation attempt so far for an Instagram.
I think this is the design I would like to work with, but the experiment further, I would like to add some illustrations to see if this adds anything extra to the advertisement. Here is my finale Instagram advertisement mock-up;
I like the mockup design, however, I believe it takes away some of the maturity and anonymity of the second design I created, by creating that anonymity to the attention of Instagram users, the brand will get more click-throughs to its own page, therefore, adding more traffic to the page and leading from there into users. I am really happy with the design I created, therefore I will be sticking to using it as part of my marketing campaign.









After completing my Instagram campaign, I wanted to work on the ad campaign for University buses. I have kept in mind the anonymity of my Instagram and want to keep it consistent with the work I do for the bus campaign to bring in attention from the public and uni students. The first design I created was very simplistic and something about it I did not like, I think it has something to do with not conveying the message I wanted it to, correctly.

 I found the triangle on its own very difficult to read to passers buy, I also felt like no information was given which means that it would be a pointless advertisement, due to the lack of belief I had in the overall success in this advertisement, I wanted to try a different form of design. Keeping in mind the triangle theme, I kept it to keep the branding of Snapthat consistent;

I liked the text I added to this mock design, I feel that it added the information it needed to whilst still maintaining an affecting display of the brands identity, my only complain would be that the triangle and most importantly, the brands name is unreadable and so I feel like this would also lead the advertisement to be unsuccessful. Developing on from this, I wanted to take the name and slogan out of the triangle and see if it would keep things as a brand;

As you can see, I think this worked really well together and made the writing distinctive, my only concern is that taking the triangle out means the branding looks abit inconsistent, however, I do really like the design so I will use my focus group to discover just what to do and make any changes during my production assignment.