Thursday, 18 January 2018

Reflective blog post on Lj hugs

On reflection, I feel like I did a really good job of pitching my idea to Lewis (owner of LJ's) and Nick, I managed to clearly and concisely get my ideas across with both men being drawn into the presentation of pitching a new logo and as well a rough pitch of what Lewis's new website could look like. I was given some constructive criticism which I will ensure to incorporate into my next presentation, which I am sure will be next term. Before presenting, I wanted to only allow my key points to be conveyed through my slideshow and run with this so that the slideshow wasn't too overwhelming. The slideshow itself contained a brief history of the brand, its current audience, my ideas, concepts and visual ideas for marketing and design ideas. In terms of the physical presentation itself, I feel like the key thing that  really boosted my presentation were the visuals I created, i took on board last terms criticism presenting and worked hard at them, which paid of, I had spent a lot of time on the marketing side of the visuals, which was noticed and complimented.

Overall, my presentation was complimented on how confident I was, my presentation was direct, captivating and a success in its own right, which has really given me the confidence in knowing I am heading down the career path for me in Public Relations in which I will talk to the public a lot. The fact I introduced myself at the beginning gave a more personal and relaxed feel to the presentation as it was less formal which really allowed me to flow through the presentation with an ease that meant I didn't need to read off of the board much or use notes allowing myself to give eye contact and free-flowing body movement. My feedback was really successful in terms of promotion and clear direction in terms of where I see my redesign ideas going, I had been informed that my marketing campaigns looked like they could be followed easily with appropriate action. Nick also fed back to me that my research was really strong in terms of primary research and my secondary research was really strong also, In conclusion to this all, I am really happy with the constructive criticism I was given. I will carry it with me as a reminder for future projects and also outside of college and in the work place. Next time i feel like i would look further in-depth into my research to really get a clear idea of what my audience will look like to then develop sales techniques that will seduce them into Lj's. After receiving feedback, if I was to do this project again I would add in a 'shop' page where by LJ's customers could buy extras that Lj's offer such as beanies and the pots of seasoning that Lj offers, I think that would be a great thing to include if I am to do a project similar. 

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