Friday, 5 January 2018

Marketing promo for Lj's new website and logo

The five p's of marketing are; Product, Price, Place Promotion and People.

The product that needs to be marketed is the new website and logo of Lj Hugs, although it is not technically a product to promote I would like to promote Lj's and its new look. It will give the business a new leap in a positive direction and hopefully attract some customers to the business. The price of this development should not take too much of a dig out of the businesses profits, small things will need to be paid for. For example; the price of promotional leaflets may most Lewis around £30, small other changes will need to be paid as well such as he changing in their tent adverting above their cook facilities. Another price will be the change in uniform that will need to occur if Lewis decides to change his logo. Promotion will happen mainly through the leaflets that are intended to given out whilst customers order and eat at Lj's, Lj's will also promote its new style through their social medias, constant promotion and plugging the new website will bring in enough page views to get the new website off the ground, place, like spoken about before will happen at Lj's shack as well as on social medias. As for people, I am mainly want to attract a new audience of any demographic to Lj's website although if repeating customers want to check out the website, that would be great!

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