Does social media marketing work? Article review

https://www.convertwithcontent.com/does-social-media-marketing-work-for-small-business/
Author; Jason Clegg

The brief outline of this article argues that social media can really benefit a business as it manipulates the consumerism market we live in as a society, it states that 'as a business owner or entrepreneur, your sole goal is to grow your business by acquiring leads and turning those leads into which will buy from you' which in itself is an interesting to state as it could be argued that if you have a product or business you are selling then the sole purpose of a business owner could be to better someone's life with their item, not just to collect a large number of sellers.

 The article states that naturally, all businesses should go where their customers are and so if their customers are on social media why shouldn't businesses advertisements be? This seems like common sense but it almost seems like the article is alluding that all businesses must be on social media to progress further, some simply don't have enough content to constantly be posting new activity and depending on the typical market of a certain brand...they won't reach their target audience! Take for example of the middle age category, facebook statistics released in January 2017 suggest that there is only 4.1 mill of uses both male and female using Facebook in the age range of 55-64 in comparison to the 10.1 mill of users both male and female in the age range of 25-34 years of age. This information alone counteracts the argument of this article that all businesses should have a social media page, as this may not reach an audience they want to.

The article further goes on to say the modern forms of media we use today shape customers lives and play a major role in not only how they spend their daily time but also how they as customers make purchasing decisions, one the top objectives as a business owner should be playing the part in that influential process. Social media marketing allows business to become part of that influence many consumers buy into, so why shouldn't all business owners become apart of that and push their success? Overall I feel like this article is very persuasive in pushing all business owners to create social media marketing strategies and from the counter-argument I provided above, social media marketing may not always be a solution to branching out. This is good to know in terms of my marketing research, maybe including some social media marketing will be a good way to promote my app in a way that will reach a new audience more far and wide than traditional forms of marketing. The article alludes to the idea of social media marketing in a patronising way, something I find particularly odd as the article is well informed, however, it clearly favours social media marketing in a way that makes every other form such as print-based marketing obsolete.