For our research projects, we were assigned the task of looking into possible ideas which could lead us down our paths to find which topic we could research and discuss. The first idea I came up with was researching and then further discussing if collaborations between high street clothing brands and high-end brands are successful, I really considered this as it goes down the marketing route that I am interested in, however, I felt like the question itself was too vague and therefore took away from my digital publishing roots. I also felt it unnecessary to do this question as I had certain prejudices before even beginning the project itself such as the fact that I do not wear designer clothes nor do I ever have an intention to do so, another issue I came across was due the fact that this question was not relevant enough to digital publishing, which was unfortunate however I felt like it wasn't relevant either.
The second idea I have is also the one I ended up sticking with, after getting the approval from Jo. The question I created was 'Are marketing collaborations with celebrities or influencers effective in increasing brand popularity?' the reason I would like to explore this question is due to the rise I have noticed on my own social media pages whereby many celebrities I follow have collaborated to with b brands to do advertising campaigns for products such as vitamins. Pop culture and the way it shapes culture as a whole, marketing can have the same effect by changing attitudes towards products, that is the whole point of selling and becoming successful so by tying the two together companies can sell alot more than before. Marketing ties in very well with digital marketing, therefore this research question will be a great route for me to go down.
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