The business of publishing- Discovering audiences.

As part of this project, I decided I would like to create a line of mobile phone cases which would be marketed towards in-store and online retailers such as Etsy and Tiger. Once deciding what I would like to market, I began research into a target audience I think that would be appropriate for my product. I decided to create iPhone cases only, as on a whole I feel like there is a larger market for the public wanting to protect their iPhones due to their delicate sensibilities. I began to research into articles which comment upon iPhone users habits such as how much income they have to really understand how much I can sell my product on a very estimated guess on how much expendable income they may have, a Forbes  article I found really interesting spoke about how there really wasn't any age difference between those who chose iPhones and who chose Android-powered phones, stating that 'Android people include more hard-core techies: they work in technical jobs and are more comfortable with the more open but less polished Android user experience. And they are less affluent, so the generally lower price of Android phones appeals to them more. iPhone people are a notch up the socio-economic scale: higher income, higher education, higher representation in professional and managerial jobs. They are tech enthusiasts, but more as consumers than producers.' 

Another piece of information I found interesting whilst doing my audience research was a graph found here; The graphic was broken down into multiple sections showing information like gender, age and children for me to get a clear understanding of iPhone buyers. I must bear in mind that these results were taken from the US and so must be taken with a pinch of salt but I feel like I can now understand the demographic I am aiming for here is those under twenty-five and I feel like as more males than females brought iPhones, I will aim my designs towards an under twenty-five, male audience. As I know the target audience I am wanting to reach now, I wanted to research more into what is popular within this demographic in terms of inspiration for potential phone case designs, from my understanding through research a lot of information I was picking out seemed to be based on gaming and graphic design, therefore when creating designs I will incorporate the two into my inspiration. When it comes to creating mock up designs, I will keep this in mind, Also, as I know that 117 of those who answered the survey, earn over £125K a year therefore, they are more likely to have an expendable income and so I can market my Iphone cases at a slightly larger price.