Evidence of Creative thinking.

As part of the brief, Steve wanted us to do a reflection piece on what we have learnt from the target audience, a creative piece. Due to this, I and other business creators allowed the time for a quick visit to Paris to reflect on what we have learnt, here is a picture of this which I feel like really encapsulates our time together;                                         

Overall all I feel like I need to change the direction of where I originally wanted to take my phone cases. I thought that I wanted to target a young, female audience.  However, after my research, I realised that there is a large audience to tap into with these iPhone cases in male consumers, as a larger percentage buy iPhones. On reflection, whilst weighing up my options with good company in Paris, including my business partner Amy I felt like I could not execute a strong grasp on the male audience, therefore I have decided to stick with my orignal plan of working to create female cases. Whilst conducting my research, Amy and I realised that there was a large market for music orientated cases with the use of lyrics and album covers incorporated into some of the best sellers on large selling sites such as Amazon.