Google talk on digital marketing

Google kindly came to visit the college to give a presentation on digital marketing this is something very relevant to me and my current FMP. The presentation itself focuses in on building a digital marketing plan, something that I need to consider as part quite in depth about my final project, I wanted to take notes during the presentation as I could really understand just how relevant this was to me and my plans for marketing and advertising the app. Overall, I feel like there was a large focus on digital marketing and social media; I found this to be more and more common not only from this but through my other means of research too. Other interesting information I discovered through this presentation were statistics such as 72% of people in the UK order things off of their phones, which is huge! On top of this 60% of people in the world also research things off of their phones. Knowing this alone, it cements my idea of doing most of my marketing and advertising through social media instead of through traditional forms such as a newspaper advertisement; knowing that social media such as Facebook and Instagram collect statistics on their vast range of users means that I know that as a business I can choose to advertise through them and that it will reach my target audience directly, without having to filter through users who will not want the app such as men over the age of 50. The most important piece of information I will take from the presentation is the steps to take in order to build a solid digital marketing plan, one I will create myself during my final project. Here are some of the pictures taken from the presentation;

Overall, I feel like the presentation was really beneficial to me and my further progression during my FMP research; being educated in a small way by such a large company such as Google was a privilege to have been a part of. As said above, I will take away with me the six-step guide to building a digital marketing plan as it will mean that I have shown a well thought out process into my marketing and advertising research.