Marketing Strategy

Five P's of marketing

• Product (What are you selling?)
• Price (How will you market your price, research price ranges?)
• Promotion (Where, When, How and Why?)
• Place (Where?)
• People (Who will best fit your brand? Who will reach your target audience?)

My Product is the re design of Town and Country wellington boots, i will research how much to sell them for through my audience research in which i will ask questions such as are you employed and how much would you be willing to pay for a style like mock ups i have created. In order to promote this revamp of wellies i will use five well known British influencers that are known on the festival scene where i would like my collaboration to be sold as well as fashion and music icons for a younger generation of sixteen and older. As for where my wellies will be promoted, as spoken about previously, i will sell my wellies through a stream of pop up stands at well known British and American festivals to fit with my re branding theme as well as promotional offers like meet and greets with the influencers who will collaborate with the brand to encourage a larger audience to attend, i may also created a few mock up PR issues between the influencers and then work on solutions as to how it could benefit my collaboration and boost sales. Another way I will promote my collaboration will be through a snapchat geo tag which will be relative to the location of each pop up tent available during the point of sales, by promoting my product through these filters i will be able to reach a larger audience that may not know about the collaboration but also make it known through the crowds of festival goers of the event happening, I have created a mock up of what my Geo Tag could look like;