Wednesday, 19 October 2016

my design process and self evaluation


My design process took a long time, in the lesson we had to pick two films or television series which could be merged together, choosing different elements from each into one poster. I made the choice to do Monsters Inc and marvel villains as they both have contrasting themes and thought the two together would be comical. I decided to take the back ground from the Monsters Inc 'scare floor' as it looked quite industrial and added comic drawn marvel villains and created my own 'Suicide Squad' due to its recent popularity. I thought that by adding comic drawn marvel characters it would help me to merge them into a group like a 'spin on a classic' influence. I had to apply my own font to the poster that I thought would be appropriate, as the colours of the poster and characters were bold and colourful I decided to contrast this with red lettering like that of blood, in reflection I could have used the title lettering from Monsters Inc but I could not find the exact font, If i was to copy font of off the internet, i would need to add a new layer in photoshop and then paste the text in, using the magic wand tool to remove the white background around the image and then moving the text to position it where I would like it. Applying my text was simple, I created a new layer and selected the 'T' for text tool, typing in the title and then playing around with font size and colour as to what suited me.

Once I had created a layer and added in my background, ensuring to play around with the brightness and contrast so that the shadows and overall shade of the background was what I wanted, it was time to add multiple layers in, for each character a new layer must be added so that you can manipulate the image without it affecting the rest of the poster. I wanted to manipulated my images by using the crop tool to cut images down to the size I would like and also the rubber tool to get rid of any back ground that does not need to be there. This was simple as the rubber tool can be found on the tool bar section on the left hand side of photoshop, pressing cmd-spacebar to zoom in and out. I did this so that the villains in my poster would fit in with the scene rather than looking like clearly cut images. In the images around this paragraph you can see the eraser tool and an image before and after, although this is a different poster you can see the effect;

After applying all of my villains I played with the blur tool slightly
just to ensure that they all looked apart of the scene I decided to play with brightness and contrast so that the background and characters were within the same colour theme, however on reflection of this I decided to leave the background slightly darker because I preferred the depth of colours in contrast to the vibrancy of the villains. Here is my poster with the colour of the characters brightened;

Once my villains were in place I decided to add in my title, slogan and production company. As I was happy with the positioning of my main focal I wanted my title to fit around them as well as everything else, so thats what I did. My title is set slightly above the villains so that this catches the eye well, setting it above on a beam in the factory so that it has some fit to the poster. I also did this for the catch phrase and added a HBO sign in the corner which I attempted to look like a peeling sticker or a piece of wall that had been shot at. I angled both of these on small beams slightly away from the main focal point as I wanted the attention to be on them and information subtile, using separate layers for both so that I could move the image in anyway I wanted.

This is my finished image (see below) which I am happy with, at the beginning of this project my knowledge on photoshop was small, now I feel a lot more confident in what I am doing and know the types of tools I will need to be successful in photoshop. If I was to do this poster again I would like to incorporate more of the Monsters Inc side of things into the image however I am just glad to have extended my knowledge of photoshop




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