The importance of demographics and how it can influence research- media theory, Ed

The importance of Demographic Data

Demographic data has one of the biggest influences on marketing in today's business world, as well as this demographic data is one of the biggest tools used by an entire range of businesses, from small start ups to huge corporations. One of the ways demographic data can be used to find out the main buyers of your brand and if for example like the uk where there is a large aging population you can do demographic research to find out how your product can reach the aging population and sell. 

Finding; what colours appeal to them or a price range.  

Demographic data can help us understand the following; 1) to understand the ideal customer, 

2) Demographic research can help lower marketing costs, if you know who to direct the product or service you are selling to then you cut out the middle man. 3) Demographic research can also allow you to seek out new opportunities, for example; a new age range to target your products to. 4) Demographic research can help to discover or create new USP and 5) demographics data can increase revenue by allowing you to target the correct audiences. As you can see, all of these point ares vital when considering the benefits of Demographic data but also demographic data accentuates how vital understanding a customer base can be. If you do not, less sales will be made and soon businesses will begin to lose money. Collecting data can allow you, for example; if we are talking about using demographic data to product advertising. The data can allow you to target where posters can be put, in a city or on a country road? where there are older students in close proximity or parents with young children?

Marketing can be an exceptionally expensive process therefore by using demographics to target the ideal customer, where they are based, what age range are they, what do they look for the a service or product. These are all questions a demographic survey may ask and by doing so can allow for the advertising whether it may be targeting a young demographic through social media or an elderly demographic through letters in the post. Another way of using demographic data efficiently is through looking at the times they are most susceptible to taking in the information/product you are selling. That could be during prime time TV hours or perhaps day time television if the audience you are targeting would be most likely to watch TV then. 

In conclusion, demographic data is clearly a very important role. It is able to influence what is advertised and to which audiences by collecting data by those who actually use the product or service, a personalised service like this can allow for better customer to brand connections. Demographic data also allows for money to be spent where it is needed in comparison to companies who just throw their money out there without directing the advertising anywhere which is insufficient.