Ways of getting the product out

Five P's of marketing

• Product (What are you selling?)
• Price (How will you market your price, research price ranges?)
• Promotion (Where, When, How and Why?)
• Place (Where?)
• People (Who will best fit your brand? Who will reach your target audience?)

I have three main ideas when considerating how I will get the phone cases out there, my first idea is to collaborate with the Artists who we feel reflect well with the brand's image, our idea is to collaborate with them on a few understate designs which the fans will feel is more intimate than a large portait image of their favourite artist, to go with this we will also ask the artist to promote these phone cases and be involved with the design aspect prior to the realise, the more of their fans who buy our cases the more we will succeed. Another way we may market our products is by having a launch party in which we intive other influencers such as youtubers and bloggers and gift them each a phone case which is not celebrity based in hopes they will feature it in a video or picture to really get across to new audiences and to show we do not just do celebrity phone cases. Finally, we would like to work with other brands to get our phone cases out there around Christmas, such as a gift set with the make up brand Barry M whereby we will collaborate with two brands to create gift boxes with one of our phone cases in and a Barry M nail polish both limited edtion for the Christmas period to reach new fans.